Last Updated: February 2026 | Verified Export Data & Supplier Reviews
India dominates the global non-basmati rice market, exporting over 21 million metric tons annually to 150+ countries. Whether you’re sourcing IR-64, Sona Masoori, Swarna, or PR-11 varieties, selecting the right supplier determines your business success.
After analyzing export volumes, certifications, quality standards, and customer feedback, I’ve compiled this definitive guide to India’s top 10 non-basmati rice suppliers. This list helps importers, wholesalers, and distributors make informed sourcing decisions.
What Defines a Top-Tier Rice Supplier?
Before exploring the suppliers, understand these critical selection criteria:
✅ Processing Capacity: Minimum 100+ MT daily milling capacity
✅ Quality Certifications: APEDA, FSSAI, BRC, ISO 22000, HACCP
✅ Export Track Record: Proven container shipment history
✅ Modern Technology: Color sorters and automated milling
✅ Product Range: Multiple varieties and grades available
✅ Flexible Packaging: Bulk, retail, and private label options
✅ Logistics Expertise: Documentation and shipping support
✅ Payment Terms: LC, TT, and DA flexibility
1. Sadbhaav Spices – Gujarat’s Premium Non-Basmati Rice Exporter
Location: Gujarat, India
Annual Export Volume: 15,000+ MT
Specialization: IR-64, Sona Masoori, Swarna, PR-11 (Raw & Parboiled)
Certifications: APEDA, FSSAI, BRC Grade A, ISO 22000:2018
Minimum Order: 1 Container (25-28 MT)
Why Sadbhaav Spices Leads the Industry
Having shipped 500+ containers to 35+ countries, Sadbhaav Spices has established itself as India’s most reliable non-basmati rice supplier. Here’s what sets them apart:
🌾 Direct Farmer Partnerships
Unlike trading companies, Sadbhaav Spices sources directly from farmer cooperatives across Gujarat, Maharashtra, and Andhra Pradesh, ensuring:
- 15-20% better pricing than market rates
- Year-round quality consistency
- Complete farm-to-export traceability
🏭 Advanced Processing Infrastructure
Their 200 MT/day facility features:
- Modern Satake rice milling machinery
- Double-pass color sorters (99.9% sorting accuracy)
- Automated packaging lines (1kg to 1000kg capacity)
- Temperature-controlled warehousing (10,000 MT storage)
- NABL-accredited in-house testing laboratory
📦 Comprehensive Packaging Solutions
- Bulk: 25kg, 50kg PP bags with custom branding
- Retail: 1kg, 2kg, 5kg, 10kg BOPP bags
- Premium: Jute bags and vacuum-sealed packs
- Private Label: Complete branding and design support
🌍 Global Market Presence
- Africa: Nigeria, Ghana, Kenya, Benin, Cameroon
- Middle East: UAE, Saudi Arabia, Oman, Kuwait, Qatar
- Southeast Asia: Philippines, Malaysia, Indonesia
- Europe: UK, Netherlands, Germany (organic certified)
- Americas: USA, Canada (specialty varieties)
💰 Competitive February 2026 Pricing (FOB)
- IR-64 Raw (5% broken): $385-$395/MT
- IR-64 Parboiled (5% broken): $400-$410/MT
- Sona Masoori Steam (5% broken): $480-$495/MT
- Swarna Raw (25% broken): $340-$350/MT
📞 Contact Information:
📧 Email: info@sadbhaavspices.com
📱 WhatsApp: +91-98790-84405
🌐 Website: www.sadbhaavspices.com
🎁 First-Time Buyer Benefits:
- Free 1kg quality sample within 48 hours
- Complimentary quality analysis report
- 2% discount on first container order
- Dedicated export assistance
2. KRBL Limited – India’s Rice Export Giant
Location: Haryana (Pan-India operations)
Annual Export Volume: 1,000,000+ MT
Stock Exchange: BSE & NSE Listed
KRBL operates Asia’s largest integrated rice facilities, processing both basmati and non-basmati varieties. Their “India Gate” brand has strong international recognition.
Strengths:
- Massive production scale ensures uninterrupted supply
- Excellent financial stability and infrastructure
- Advanced R&D for custom rice blends
- Own container freight stations for efficient logistics
Considerations:
- Higher minimum order quantities (10+ containers)
- Premium pricing due to brand positioning
- Less flexibility for small-medium importers
Best For: Large wholesalers requiring 100+ containers annually, retail chains
Contact: www.krblrice.com | exports@krblindia.com
3. REI Agro Limited – Vertically Integrated Operations
Location: Madhya Pradesh & West Bengal
Annual Export Volume: 500,000+ MT
Processing Capacity: 1,500+ MT/day
REI Agro’s vertical integration—from farming to export—gives them exceptional quality control and competitive pricing.
Key Advantages:
- Own agricultural land for controlled sourcing
- Dedicated organic rice production facilities
- Strong presence in African markets
- Government tender and food aid expertise
Popular Markets: West Africa, East Africa, Middle East
Pricing: IR-64 5% broken: $390-$405/MT | Sona Masoori: $485-$500/MT
Contact: www.reiagro.com | trading@reiagro.com
4. Shri Lal Mahal Group – Premium Quality Focus
Location: Haryana, India
Annual Export Volume: 250,000+ MT
Experience: 40+ years in rice business
This family-owned enterprise combines traditional expertise with modern processing, delivering premium-quality rice with personalized service.
Differentiators:
- Excellent customer communication and support
- Flexible payment terms for repeat clients
- Custom milling to buyer specifications
- Fast turnaround time (15-20 days order-to-shipment)
- Pre-shipment sample approval process
Specialty: Middle East markets, custom broken percentages
Best For: Medium importers seeking personalized attention
Contact: www.shrilalmahalgroup.com | exports@slmrice.com
5. LT Foods – Innovation & Sustainability Leader
Location: Punjab & Haryana
Annual Export Volume: 800,000+ MT
Brands: Daawat, Royal, Heritage
LT Foods pioneers organic rice production and ready-to-eat rice innovations, operating across 65+ countries.
Unique Offerings:
- Certified organic rice facilities
- BRC AA grade certification
- Ready-to-cook and microwaveable rice
- Strong sustainability and CSR programs
Product Varieties:
- IR-64 (all broken grades)
- Sona Masoori (steam & raw)
- Organic and brown rice
- Specialty processing-grade rice
Best For: Organic retailers, health food importers, food service companies
Contact: www.ltgroup.in | customercare@ltgroup.in
6. Vishnu Rice Mill – South India Specialist
Location: Andhra Pradesh
Annual Export Volume: 180,000+ MT
Specialization: Sona Masoori, BPT Rice, Southern varieties
Located in the heart of Sona Masoori country, Vishnu Rice Mill has unparalleled access to premium Southern rice varieties.
Advantages:
- Direct access to Sona Masoori farming belt
- Expertise in steam rice processing
- Strong Chennai port relationships
- Competitive Sona Masoori pricing
Popular Products:
- Sona Masoori Steam (5%, 10%, 25% broken)
- BPT Rice (multiple grades)
- HMT Rice (Karnataka specialty)
Primary Markets: GCC countries, Southeast Asia
Contact: www.vishnuricemill.com | exports@vishnuricemill.com
7. Kohinoor Foods – Premium Brand Excellence
Location: Multiple facilities across India
Annual Export Volume: 150,000+ MT
Market Position: Premium segment leader
Kohinoor’s brand reputation and consistent quality make them a preferred choice for retail distributors worldwide.
Key Features:
- Premium and super-premium rice grades
- Excellent packaging and branding support
- Long shelf-life products
- Marketing assistance for distributors
Products:
- Supreme quality IR-64 (extra polished)
- Sona Masoori Golden Sella
- Quick-cook varieties
Best For: Retail chains, branded product distributors
Contact: www.kohinoorfoods.co.in | info@kohinoorrice.com
8. AVT Natural Products – Organic Pioneers
Location: Tamil Nadu
Annual Export Volume: 100,000+ MT
Organic Farmland: 25,000+ acres
AVT leads India’s organic rice movement with comprehensive certifications and sustainable farming practices.
Certifications:
- USDA Organic
- EU Organic (NPOP)
- Fair Trade Certified
- Rainforest Alliance
Organic Varieties:
- Organic IR-64
- Organic Sona Masoori
- Traditional varieties (Red rice, Black rice)
- Organic Brown rice
Price Premium: 20-30% higher than conventional rice
Best For: European markets, health food stores, organic retailers
Contact: www.avtnatural.com | exports@avtnatural.com
9. Amira Pure Foods – Value-Added Innovation
Location: Delhi NCR
Annual Export Volume: 200,000+ MT
Focus: Premium rice and convenience products
Amira blends traditional milling with modern innovation, creating value-added products for global markets.
Innovations:
- Quick-cook rice (10-minute preparation)
- Microwaveable rice pouches
- Pre-seasoned rice blends
- Blockchain supply chain transparency
Technology:
- AI-powered color sorting
- Nitrogen-flushed packaging for extended shelf life
- Automated quality control systems
Best For: Food service industry, convenience food retailers
Contact: www.amirapurefoods.com | info@amirapurefoods.com
10. Chaman Lal Setia Exports – Traditional Expertise
Location: Punjab
Annual Export Volume: 120,000+ MT
Experience: 60+ years
This traditional Punjab rice house brings multi-generational expertise and deep market knowledge.
Strengths:
- Six decades of rice trading experience
- Strong farmer and cooperative relationships
- Flexible business approach
- Custom milling expertise
Specialty Products:
- PR-11 (parboiled and raw)
- 1121 non-basmati variants
- Traditional Punjab varieties
Market Strength: East and West African markets
Contact: www.clsetia.com | clsetia@gmail.com
Quick Comparison: Top 10 Suppliers
| Supplier | Min. Order | Best For | Price Range (FOB) |
|---|---|---|---|
| Sadbhaav Spices | 1 container | SME importers, flexibility | $340-$495 |
| KRBL Limited | 10 containers | Large volume buyers | $395-$520 |
| REI Agro | 5 containers | Bulk, government | $385-$500 |
| Shri Lal Mahal | 2 containers | Medium buyers | $390-$510 |
| LT Foods | 5 containers | Organic, retail | $400-$550 |
| Vishnu Rice Mill | 1 container | South varieties | $380-$495 |
| Kohinoor Foods | 3 containers | Premium retail | $420-$560 |
| AVT Natural | 1 container | Organic only | $480-$650 |
| Amira Pure Foods | 2 containers | Value-added | $410-$580 |
| CL Setia | 1 container | African markets | $375-$490 |
How to Choose Your Ideal Supplier
Step 1: Define Your Requirements
Product Specifications:
- Variety: IR-64, Sona Masoori, Swarna, PR-11?
- Broken percentage: 5%, 10%, 25%, or 100%?
- Processing: Raw or Parboiled?
- Quality: Premium, standard, or economy grade?
Volume & Frequency:
- Monthly/annual container requirements?
- Trial order or long-term contract?
- Seasonal or year-round supply?
Step 2: Verify Credentials
Essential Checks: ✅ APEDA registration (verify at www.apeda.gov.in)
✅ Valid FSSAI license
✅ Export documentation (request sample Bills of Lading)
✅ Processing facility evidence (photos/videos)
✅ Customer references (minimum 2-3)
Warning Signs: ❌ No physical milling facility (trading only)
❌ Refuses sample provision
❌ Demands full advance payment
❌ Prices far below market rates
❌ Poor communication response time
Step 3: Sample Testing Protocol
Proper Evaluation Process:
- Request 1-2kg courier sample
- Visual inspection (color, grain length, broken percentage)
- Cooking test (texture, aroma, absorption, taste)
- Laboratory testing for bulk orders:
- Moisture content (standard: 13-14%)
- Broken percentage verification
- Foreign matter content
- Pesticide residue (if required)
Pro Tip: Compare 3-4 supplier samples simultaneously
Step 4: Negotiate Terms
Key Discussion Points:
- Pricing structure: FOB vs CIF rates
- Payment terms: LC, TT advance/balance, DA
- Quality guarantee: Replacement policy
- Packaging specifications: Bags, printing, labeling
- Delivery timeline: Production to shipment
- Documentation: Phytosanitary, COO, quality certificates
- Inspection rights: Pre-shipment inspection arrangements
Understanding Rice Quality Specifications
Broken Percentage Guide
5% Broken (Premium)
- 95% whole grains, best appearance
- Ideal for retail packaging
- Price premium: 15-20% higher
- Markets: UAE, Europe, USA
10% Broken (Standard)
- 90% whole grains, excellent value
- Most popular export grade
- Restaurant and catering quality
- Markets: Middle East, Africa
25% Broken (Economy)
- 75% whole grains
- Institutional and bulk cooking
- Price-sensitive markets
- Markets: West Africa, Bangladesh
100% Broken
- Completely broken grains
- Rice flour, brewing, animal feed
- Lowest price point
Processing Types Explained
Raw Rice (White Rice)
- Milled without parboiling
- Softer texture when cooked
- Popular: Southeast Asia, East Africa
Parboiled Rice (Sela Rice)
- Soaked, steamed, dried before milling
- Harder texture, extended shelf life
- Better nutrient retention
- Popular: West Africa, Middle East, Europe
Steam Rice
- Light parboiling process
- Slightly golden appearance
- Popular in South Indian markets
Import Timeline: Order to Delivery
Standard Process (30-45 days):
Days 1-3: Inquiry & Quotation
- Submit specifications
- Receive detailed quotation
- Clarify terms
Days 4-7: Sample Evaluation
- Receive and test samples
- Negotiate final specs
Days 8-10: Order Confirmation
- Issue purchase order
- Arrange payment (LC/TT)
- Confirm production schedule
Days 11-25: Production
- Raw material procurement
- Milling and sorting
- Packing and labeling
- Quality testing
Days 26-30: Pre-Shipment
- Inspection (if required)
- Container stuffing
- Documentation
- Customs clearance
Days 31-45: Shipping
- Sea freight transit
- Destination port discharge
- Import customs clearance
- Warehouse delivery
2026 Price Trends & Forecasts
Current Market Factors
Positive Influences:
- Above-average 2025 monsoon → higher production
- India lifted rice export restrictions
- Normalized freight rates post-pandemic
- Strong global demand from Africa
Challenges:
- 20% export duty on parboiled rice
- Currency fluctuation (INR/USD)
- Competition from Vietnam/Thailand
6-Month Price Outlook
📊 IR-64 Raw: Stable at $385-$400/MT FOB
📊 Sona Masoori: Slight increase to $490-$505/MT
📊 Swarna: Stable at $340-$355/MT
📊 PR-11 Parboiled: 3-5% increase likely
Payment Terms Simplified
Letter of Credit (LC)
- Bank guarantee for payment security
- Best for: First transactions, large orders
- Cost: 0.5-2% of invoice value
- Timeline: 7-15 days document processing
Telegraphic Transfer (TT)
- Direct bank transfer
- Options: 30% advance + 70% before shipment (common)
- Best for: Established relationships
Documents Against Payment/Acceptance (DP/DA)
- Medium to higher risk
- Best for: Trusted buyer-seller relationships
Conclusion: Making the Right Choice
Selecting the right non-basmati rice supplier impacts your business profitability, quality consistency, and customer satisfaction. Whether you prioritize competitive pricing, organic certification, flexible minimum orders, or specialized varieties, this guide provides the foundation for informed decision-making.
For first-time importers and SME buyers, Sadbhaav Spices offers the ideal combination of quality, flexibility, and competitive pricing with a proven track record across 35+ countries.
For large-volume requirements, KRBL and REI Agro provide the scale and infrastructure needed for consistent mega-container shipments.
For organic and specialty products, AVT Natural and LT Foods lead with comprehensive certifications and sustainable practices.
Ready to Start Importing?
Contact Sadbhaav Spices Today:
📧 Email: info@sadbhaavspices.com
📱 WhatsApp: +91-98790-84405
🌐 Website: www.sadbhaavspices.com
Get Your Free Benefits: ✅ 1kg sample shipped within 48 hours
✅ Complete quality analysis report
✅ Expert export documentation guidance
✅ 2% discount on first container order
Mention this article when contacting us for priority processing!
Disclaimer: Prices mentioned are indicative FOB rates as of February 2026 and vary based on specifications, quantity, and market conditions. Always verify current pricing with suppliers directly.
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